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When you open up the Tik Tok app, you are presented with a seamless display of short-form videos. Carefully curated based on your past watch and like history, this “For You” page recommends videos that you might like. Being featured on the “For You” page as a creator allows you to get more likes and followers to interact with your content. In this blog, we will give you tips on how to make it onto the for you page!
Understanding Tik Tok’s algorithm is crucial if you want to get on Tik Tok’s “for you” page. Want to create a viral video? Here are a few things to keep in mind while creating videos:
- Interactions: the more likes, comments and shares your video gets, the more likely you are to get onto the “for you” page. The more content you create also increases your chance of getting on the “foy you” page.
- Video Information: hashtags, the sound used, and captions all contribute to the likelihood of getting on the “for you” page. This is why you should always use relevant sounds and hashtags!
- Settings: your location, country settings, language preference, and device all play a role in your likelihood of getting on the “for you” page.
First and foremost is quality footage. You must ensure you TikToks are not blurry, but rather of good quality so that your followers can watch your videos clearly. High-quality content, especially if edited well, is more aesthetically pleasing to users and more likely to be featured on the “For You” page. Take Charli D’amelio for example, in this TikTok, her video is of high quality (as is every video she posts) and she is the most followed TikTok user.
THANK YOU ALL SO MUCH FOR 95 MILLION!!!! 💕💕💕dc @karaleighcannella
The content of your videos matter. Not only should you be funny, unique, and show personality, but you should put out relevant content on trending topics, dances, and music. Your Tik Toks should leave your followers entertained and wanting more!
In time, this will help your growth on the platform, and might just get you on the for you page. Don’t know where to start? Try a trending TikTok dance! You can find the 20 most popular dances of 2019.
Incorporate Trends & Challenges
You will need to research popular trends and challenges, as they change weekly. TikTok users favor videos that are relevant. When you post a challenge video, you have a higher chance of gaining viral momentum and achieving more visibility.
For example, Jimmy Fallon’s #tumbleweedchallenge went viral on TikTok in 2019. Users around the world posted videos of themselves dropping to the ground and rolling around to country music. This simple challenge amounted to 8k posts and 10.4 million engagements. Participating in challenges is an opportunity for growth. If you were to create a viral TikTok challenge dance or lip-sync, you may find yourself on the for you page in no time.
Jimmy takes the TumbleweedChallenge! Show us your best tumbleweed!
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Use Trending Music
When editing your video, you have the option to add effects and background music. These components are key to an engaging video, particularly including trending music on TikTok. Upbeat music tends to perform best. Here is an example of a TikTok Addison Rae posted recently, that features the trending song “Take You Down” by Chris Brown.
Interact With Other Users
Interacting with other users can only help you get onto that “for you” page! You should like and comment on the videos of other users in order to receive more likes and comments on your own videos. Liking and replying to peoples’ comments on your videos can also help you gain traction!
In addition, collaborating with other TikTok users is a sure way to rise to the top.
Want to learn more about TikTok’s trending users? Check out our guide on how to find TikTok influencers.
Use Trending Hashtags
Hashtags are useful on any platform, but especially TikTok. Hashtags help your videos gain visibility by other TikTok users. TikTok hashtags can help users find videos they are looking for.
If a Tik Tok user is searching for a specific topic or challenge, they are more likely to come across your video if you use a hashtag. TikTok is full of so many trending challenges. To get on the explore page for a given topic or challenge, using a hashtag is a must!
The hashtag #FYP, or “for you page” hashtag, is easily the most popular hashtag on the app. This hashtag significantly improves your chances of getting on the for you page! This hashtag is essential in any and every TikTok you post. You can find even more information about Tik Tok advertising in another post.
How to Dress
Dressing trendy is optional, but may give you a better chance at going viral. You may notice that all of the trending TikTok influencers and users tend to dress the part. From designer pieces to simple tie-dye sets, it really doesn’t matter how much you spend.
I love her🥺👑 #greenscreen
Do’s and Don’ts
Typically, all techniques for going viral across the leading social media platforms are alike. In other words, what typically works on YouTube should work on TikTok, right? Wrong.
We must not ignore that TikTok is unique compared to other platforms. The audience is younger, the content is quick-paced and short, and the app is unique in its structure and algorithm.
With that said, here are a few do’s and don’ts to help your TikToks succeed.
- TikTok has a young audience. Do not try to make videos that are boring to those belonging to Gen Z.
- TikTok is an app for short video clips. Do keep your ads short, sweet, and to the point! And remember, most TikTok video clips are roughly 15 seconds long, as opposed to YouTube videos which tend to be greater in length.
- TikTok has a unique way in which videos go viral. Do participate in the dances, challenges, and lip syncs, as they are common viral trends.
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