The 2020 YouTube Social Intelligence Insights explores the impact of COVID-19 on the influencer marketing industry. Which brands are seeing the greatest return on investment? Which creators are making waves in their industry? Where is there opportunity for your brand in your industry?
The data in this report was collected from over 20,000,000 YouTube videos. All of the YouTube influencer data that is presented in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. Our analysis included sponsored YouTube videos posted between the months March through June 2020. We further refined this data to target YouTube videos of influencers located in North America, solely in the United States and Canada.