In an open survey, we contacted our network of creators to collect information on the creator economy, covering creator monetization and their sentiment towards making money through their content. Partnering with hoo.be to collect creator link in bio survey results, we combined our findings to analyze statistics surrounding creator earnings.
The term “creator” refers to any individual with an audience that supports their content through engagement or monetary support. Creators play an integral role within the creator economy, as they are directly in its center and are necessary to its very existence. By analyzing their varying practices and earnings, we are not only able to better understand the creator economy, but to better understand the ultimate power of the creator.