The Data presented in this report was collected using our weekly data compilations of sponsored videos on YouTube and TikTok. From this, we identified the different types of campaign initiatives used by brands in their content. We then analyzed the campaign type, content type, and the call to action of each video and used diagnostics to pull averages and statistics to find what types of sponsored ads were the most successful and common on each platform.
These averages and statistics allowed us to conclude the most successful ad placement choices across YouTube and TikTok.
