Content Creators

Instagram Bug Costs Users Millions of Followers

By Editorial Staff


On February 12, 2019, Instagram confirmed a bug that cost users huge losses in followers.

  • Large influencers lost thousands (even millions!) of followers overnight.

  • Other users saw sharp decreases in follower counts.

  • Some wondered whether follower drops were due to anti-spam measures.

  • However, Instagram finally confirmed that a bug was at fault.

It was a morning like any other…until influencer and makeup guru James Charles woke up with half a million fewer followers on Instagram. And he wasn’t alone. Ariana Grande lost 3 million followers, Selena Gomez lost 2 million followers, and Nike lost over 1 million followers.

People took to Twitter and other social media platforms to voice their concerns. Many were puzzled over the sudden drop in follower counts and questioned what had caused this situation. Instagram responded that they were aware of the situation and were investigating the source of the problem.

Speculation arose whether this was due to an “Instagram Purge.” Instagram’s anti-spam measures could account for the massive takedown of fake accounts, which could cause decreases in followers. This measure would target all inactive accounts that did not post, comment, or interact with others. In addition, paid followers, third-party fake accounts, and bots would be included in this initiative.

However, Instagram confirmed that this episode was caused by an internal bug. While there is still no answer as to the cause of this event, sources say that the situation has been resolved.

NeoReach is the leading social media influencer marketing platform. We help brands identify and advertise at scale through the top social media influencers. Get started with us today!

This article was written by Carissa Brones

This article was written by Editorial Staff

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