Guest Articles

How to Engage Your Audience by Understanding Social Media Psychology

By Editorial Staff

With over 3.1 billion active social media users, social media marketing is more important for businesses now than it was ever before. While primarily created for entertainment, social media proved to be a powerful tool for marketers.

But to truly take advantage of it as a marketing tool, you need to understand how to engage with your potential customers.

You have plenty of options to help you better engage with your leads, from partnering with influencers, to posting better content, and taking advantage of valuable tools like online testing software.

So, let’s take a look at key factors that’ll help you reach wider audiences and eventually increase your revenue.

Consistency Is Key

Consistency is your number one priority on social media. If your business has a social media account that hasn’t been used in months, you’ll lose valuable leads, revenue, and leave the impression that you’re unprofessional.

If you can’t keep up with multiple platforms, stick to those where you have the largest following. Having one to three accounts is more than enough for a business, and it’ll be easier to post regular content.

Speaking of content, always have in mind that quality is more important than quantity, but a combination of the two is your best bet to truly engage with your audience.

There’s always a lot of buzz around quizzes, and since they’re easily shareable on social media, and you can easily use online testing software to create them, you can combine quality and quantity and reap the benefits.

Consistency- Understanding Social Media Psychology
Via Thoughtful Growth

Make Them an Offer They Can’t Refuse

Over 50 percent of millennials find limited time offers very enticing, and that’s something that can greatly help you increase customer loyalty and generate new leads.

Sparking their interest with unique offers will encourage them to share your posts, comment, and ask questions – just be sure to reply to them if you want to emotionally connect with your audience.

Limited time offers aren’t the only way to create more hype, you can use online testing software to create contests and quizzes and give out prizes to a certain number of people.

Everyone loves free stuff, and by giving something to the audience, you’ll be getting loyal customers who want to return to your brand time and time again.

Gift Giving- Understanding Social Media Psychology
Via Zenefits

Partner with Social Media Influencers

6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator. What this means for businesses is that partnering with social media influencers in your niche will help you reach and better engage with potential clients.

Followers of these influencers already place a lot of trust in them, and when an influencer is using and marketing your brand, you’ll earn that trust yourself.

Partnering up with a social media influencer is a minor investment that’ll bring in more revenue and increase customer loyalty.

Keep in mind that different generations respond differently to marketing strategies, so let’s take a look at which strategies work on which people.

Social Media Influencer Graphic- Understanding Social Media Psychology
Via Mpull

Gen Z

Gen Z is a growing group of consumers who were basically born with a smartphone in their hands. They’re highly aware of what’s going on around them, and an astonishing 90 percent of them would buy from a company that addresses social or environmental issues.

To truly engage with them, you need to take part in important conversations and put your money where your mouth is. Keep your posts relevant and brief.

Gen Z Graphic- Understanding Social Media Psychology
Via Inphantry


Millennials are the largest generation, and currently the most influential on social media. They respond best to the brands that communicate in real time and interact with their audiences.

The best example of this is Wendy’s Twitter account. Keeping things fresh and humorous is what earned them a loyal following.

If you want to connect with your millennial audience, keep things light, stay open to communication on social media, and give them a chance to know the real people behind the brands.

Millennials- Understanding Social Media Psychology
Via Medium

Gen X

Although the smallest, generation X has the second largest disposable income, and focusing your marketing strategies on them pays off.

They’re the most likely to share various types of content online, and any type of limited time offers, discounts, and coupons will be attractive to them.

Professional people cartoon- Understanding Social Media PsychologyBaby Boomers

Over 82 percent of baby boomers have an active social media account, and the majority of them prefer content-heavy platforms like Facebook.

They’re very vocal about their opinions and like sharing them. This means you can easily engage with them by taking advantage of online testing software and creating quizzes or polls.

They do prefer emails over instant messages, so encouraging them to sign up for newsletters will increase their interest and loyalty.

Senior Man Woman, Couple Grandfather Grandmother Full Length- Understanding Social Media PsychologyEngaging with your audience over social media platforms brings many benefits, and it’s the easiest and cheapest form of marketing there is.

Keep in mind that you should stick to a consistent schedule and post quality content as often as possible to engage with wider audiences, this will show how reliable and trustworthy your brand is.

Creating relevant content, making use of online testing software, and partnering with social media influencers is a sure way to connect with your leads and increase your revenue.

Adopt different marketing strategies and customize your content to connect with different generations for the best results.

While keeping up with the latest trends is important when it comes to social media marketing, what’s more important, is that your personality shines through when you post content. This will allow your audience to truly engage with your brand and it’ll increase their loyalty.

Want to partner with influencers to reach a wider audience? Get started with us today!

Author’s bio: Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker.

This article was written by Editorial Staff

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