What is a niche? A niche is a specific category of content that is directed towards a specific audience. From beauty to fitness, niches are the foundation of social media as a whole. With that, we present to you our list of the top 10 niche markets on social media. We will be exploring the most popular subjects and the content creators that lead them.

Top 10 Niche Markets on Social Media

By Harrison Loew

Makeup

Cosmetics are a massive part of fashion culture and everyday life. It’s no wonder then that cosmetics is the most popular niche on YouTube. It is difficult to know the quality of makeup without buying it so these brave souls do the testing for us. One of the most influential of these stars is Jeffree Star. Jeffree Star started his cosmetics journey in 2003 when he started his YouTube channel. Sixteen years later, he has over 11 million subscribers and 1.2 billion views.

Gaming

Gaming is at the center of the internet. With so many games to play and so many ways to play them, this YouTube niche is extremely popular among all age groups. One of the most influential stars in this industry is Pewdiepie. Pewdiepie started his career in gaming in 2010 with Call of Duty videos. Now, he has over 90 million subscribers and plays all of the most popular video games on the internet.

Food

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Food. Everyone loves food. It can be art, medicine, or luxury. Food media is one of the most consumed types of media domestically and internationally. One of the most influential food channels on Instagram is Jamie Oliver. At 7.1 million subscribers, Jamie Oliver teaches his followers about the art of food. As a professional chef and accomplished father, Jamie Oliver is an influential man in the food industry with a love for food like no other.

Yoga

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Yoga is one of the healthier life choices to make in this day and age. With brands like Lululemon and Alo Yoga becoming so wildly popular, it’s no wonder that in the last few years the popularity of yoga has increased drastically. One of the top influencers in the yoga community on social media is Sjana Elise Earp. With 1.6 million followers on Instagram, Sjana posts photos and videos of her daily flow that features some popular positions and techniques as well as some more advanced ones. No matter where you are in your yoga journey, Sjana has a practice for you.

Fitness

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Fitness is one of the most influential aspects of the 21st century. From bodybuilders to personal trainers, Instagram offers almost every type of fitness you could imagine. One of the most popular content creators in this field is Bradley Martyn. At 6 foot 3 inches and 240 pounds, Bradley Martyn is a beast of a bodybuilder. Bradley focuses his days on motivating everyone from every physical stage to be active and healthy through his gym Zoo Culture. His motivation and passion for fitness are intoxicating and we’re sure you’ll love him.

Unboxing

Unboxing is half of the fun of buying something new. Unfortunately, it’s also the moment where you realize if the product was everything you thought it to be. YouTube has been a great platform to remove that fear and show you what you are buying before you do. Ryan ToysReviews is one of the most popular unboxing channels on YouTube. I mean, come on, kids toys? Parents want to make sure toys are exactly what they want for their children. So, it’s no wonder that Ryan is sitting at nearly 19 million subscribers for unboxing toys!

Tech Review

Technology is a tricky subject. Most people don’t know the first thing about technology or whether it will satisfy their needs. Like the unboxing channels, tech reviews channels help users to make the right buying decisions. The most subscribed channel in this field is Marques Brownlee. Marques reviews everything from smartwatches to massive desktop computers. With his extensive knowledge, he makes sure his viewers always know what they are buying!

Travel

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We all have a hidden wanderlust within us. But with so many destinations, it’s hard to decide where to go and what to do. This is where Top Deck Travel comes in. Top Deck Travel is a travel tour company that gives you a personal look into the top travel destinations on their Snapchat blog. Their passion and love of traveling garner the attention of a lot of people as they help travelers pick their next awesome adventure.

Fashion

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Fashion and clothing have become a really important part of celebrity life and everyday life for people around the world. Alexa Chung is one of the most influential Instagram users in this field as she immerses her viewers in the world of fashion. A passionate lover of fashion, Alexa specializes in telling an emotional story about people through clothing items. Her powerful message and love of fashion garners 3 million followers and has proven to be one of the most influential accounts of Instagram.

Sports

Sports have become one of the most watched moments on television. Between the Olympics and other national sports competitions, sports reach nearly every audience in the world. Dude Perfect is one of the leading creators in this field with their incredible trick shot videos. Featuring professional athletes, Dude Perfect has an excellent blend of humor and athleticism that is infectious to watch.

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