Huda is the Founder and CEO of Huda Beauty! For her, makeup has always been so much more than a way to look more beautiful, it’s completely transforming.
2
Nikkie de Jager
25,200,000 Followers
Nikkie de Jager of Nikkie Tutorials has been creating beauty tutorials since 2008. Her makeup artistry produces impressive looks and content for viewers.
3
Anaysa
8,133,000 Followers
Anaysa is India's No. 1 beauty channel and the one-stop destination for beauty facts and amazing, easy to use home remedies.
4
Kika Nieto
12,920,000 Followers
Kika Nieto, a Colombian guru, creates beauty and lifestyle content for the Spanish-speaking audience.
5
Grav3yardgirl
8,543,500 Followers
Bunny Meyer, aka Grav3yardgirl, takes her viewers along on her authentic and crazy journey reviewing beauty products, creating unique makeup looks and so much more.
6
SaraBeautyCorner
10,841,000 Followers
SaraBeautyCorner is full of cool and funny content– DIY, comedy, makeup, nail art, you name it.
7
Yuya
39,400,000 Followers
Mariand Castrejon Castaneda, also known online as Yuya, has her own beauty line and creates beauty and lifestyle content for her Spanish-speaking audience.
8
Cassandra Bankson
933,900 Followers
Cassandra is a model who struggled with acne and promotes skin positivity on her platforms. She covers science-based skincare videos, cruelty free makeup posts, vlogs and lifestyle content aimed to educate and entertain.
9
ThatsHeart
2,985,000 Followers
Heart Defensor Telagaarta, digitally known as ThatsHeart, is a born and raised Filipina living in LA! She is delivering beauty and lifestyle content to her millions of viewers.
10
Farah Dhukai
9,070,000 Followers
Farah Dhukai is your self-proclaimed local internet auntie/grandma delivering beauty and DIY videos.
11
Casey Holmes
2,770,000 Followers
Casey Holmes is a makeup and hair obsessed Georgia mama! In addition to her beauty content, she is also the founder of and online women’s clothing boutique.
12
Patrick Starrr
9,240,000 Followers
Patrick Starrr has grown into a makeup and fashion icon promoting the idea that makeup is a one size fits all by sharing new trends, techniques, and tutorials.
13
Kathleen Lights
6,260,000 Followers
Beauty vlogger, Kathleen Lights likes to keep it simple on her channel with makeup reviews and tutorials.
14
Emily Noel
1,285,000 Followers
Emily Noel is providing her viewers with creative, original, and honest content surrounding all things beauty and lifestyle.
15
RachhLoves
1,626,000 Followers
Rachel shares her love of makeup by testing all the latest new makeup launches with full day wear tests to inform her audience what's worth the hype!
16
RawBeautyKristi
1,216,000 Followers
RawBeautyKristi is the place to find honest product reviews, makeup tutorials, health & lifestyle advice and more– all with a sense of humor.
17
BabsBeauty
584,000 Followers
Stephanie Stipes, or BabsBeauty, covers everything about beauty - from tutorials to hauls to reviews - she has it all!
18
CC Clarke
2,359,000 Followers
CC Clarke, singer and makeup junkie, welcomes viewers to her world of music, makeup and fashion.
19
Shae Shukla
485,200 Followers
Shae Shukla is a self-taught makeup artist that has worked with major cosmetics brands. She is sharing her skills and knowledge with her online audience.
20
KD Beauty
256,700 Followers
KD Beauty's Karen shows her viewers how to achieve a range of makeup looks with her tutorials and shares a range of other beauty and lifestyle content.
