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NeoReach has officially launched a report on the top creator-owned brands. It reveals insights on the top 100 creator brands, giving a deep dive into the role they play in the creator economy.
The data presented in this report was collected from 100 brands owned by content creators. After collecting data on each brand, we filtered through them by their revenue, website traffic, ad spend, year founded, and social media reach across platforms. By utilizing NeoReach’s proprietary data, we collected each brand’s growth rate and audience demographics, in addition to conducting a trending analysis to predict future growth.
This analysis allowed us to provide a comprehensive overview of the creator brand landscape. In this report, we will identify the most successful creator brands, the top industries and products, which brands are growing/slowing down, and which brands will continue to grow.
Download the Top 100 Creator Brands Report here.
Top 10 Brands Founded by Creators
- Ipsy by Michelle Phan
- Kylie Cosmetics by Kylie Jenner
- SKIMS by Kim Kardashian
- Huda Beauty by Huda Kattan
- Kylie Skin by Kylie Jenner
- MrBeast Burger by MrBeast
- Sweat by Kayla Itsines
- Ouai by Jen Atkin
- Jeffree Star Cosmetics by Jeffree Star
- CRAFTD by Alex Cannon
Let’s take a look at the metrics of the top 10 creator brands:
| Brand | Year Founded | Est. Annual Revenue | Monthly Website Traffic | Monthly Paid Ad Spend |
|---|---|---|---|---|
| Ipsy | 2011 | $500M | 1.5M | $122.2K |
| Kylie Cosmetics | 2014 | $375M | 2.5M | < $5K |
| SKIMS | 2019 | $275M | 1.9M | $22.6K |
| Huda Beauty | 2013 | $250M | 549K | $5.6K |
| Kylie Skin | 2014 | $138.5M | 750K | < $5K |
| MrBeast Burger | 2020 | $100M | 851.5K | $0 |
| Sweat | 2015 | $100M | 464.7K | < $5K |
| Ouai | 2016 | $50M | 196.8K | <$5K |
| Jeffree Star Cosmetics | 2014 | $45M | 430.3K | $0 |
| CRAFTD | 2018 | $16.5M | 96.4K | $9.4K |
Download the Top 100 Creator Brands Report for insights on all 100 brands.
The Top 100 Creator Brands by Industry
Among the top 100 creator brands, the top four industries were beauty, fashion, apps, and food & drink. Let’s take a look at how these top industries compared to each other:
| Industry | Percentage of Brands | Total Annual Revenue | Total Monthly Website Traffic | Avg. Value Per Website Visitor | Total Monthly Paid Ad Spend |
|---|---|---|---|---|---|
| Beauty | 40% | $1.5B | 7.9M | $12.79 | $130K |
| Fashion | 23% | $375M | 3.4M | $12.27 | $72.4K |
| Apps | 9% | $146M | 825K | $34.88 | $3.3K |
| Food & Drink | 8% | $139M | 1.6M | $6.61 | $27.9K |
Key Takeaways from the Top 100 Creator Brands
- Average Instagram Account Size: 1,425,800
- Average TikTok Account Size: 212,920
- Average YouTube Account Size: 183,103
- Average Paid Ad Spend: $2,499.28
- Total Funding: $689,217,500.00
Download the Top 100 Creator Brands Report for more insights on the top brands owned by creators!
Some Words From The NeoReach Team
In the past 10 years, we have seen a number of content creators take on the challenge of brand ownership. From billion dollar beauty brands like Ipsy to groundbreaking fashion brands like SKIMS, many of these companies became notable competitors in their respective industries.
This report presents data from the top 100 creator brands, with launch dates spanning from 2009 to 2022. Some of them have grown to enormous heights, while others are standing in their shadows.
As the creator economy grows in size, the number of creator brands will grow as well. More than ever before, creators will be tasked with standing out and making their mark on the industry. Originality and dedication must be at the forefront of their minds if they are hoping to succeed.
Download the Top 100 Creator Brands Report here.
