Discover how social media creators shaped political engagement and voter turnout in the 2024 U.S. presidential election. With over 100 million election mentions on social platforms, creators are driving discussions and encouraging voter registration. Events like the White House Creator Economy Conference highlight politicians’ recognition of this influence, while platforms such as TikTok and brands like Linktree are partnering with creators to promote voting resources. NeoReach’s survey of U.S.-based creators shows that only half of creators encourage their audiences to vote despite having done so themselves. The findings underscore creators’ emerging role in mobilizing younger, digitally connected voters and signal a shift toward integrated digital strategies in future elections.
Research, Writing, and Editing by Alyssa Micalizzi
Graphic Design by Katie Kammerdeiner
