With influencers and athletes alike leveraging this global stage, we’ve been privy to the success they’ve achieved — from growing their platforms, to expanding their reach, to harboring unprecedented engagement rates. Alongside unparalleled marketing brand exposure and growth for niche content creators, the 2024 Paris Olympic Games has changed the game — reminding everyone of the power and influence a worldly event like this can have in the marketing space.

As we explore the biggest moments and these unique insights, we aim to provide a comprehensive review of the relationship between this worldly event and the industry at large. Not only should it help to provide tips for future Olympics and similar events, specifically for brands, marketing experts, and influencers, but it will also greatly capture the sentiment of community and the impact of collaboration in the space.