In this report, we dive deeper into what makes a successful campaign. Through the comparison of the campaign strategies of thousands of brands, we have been able to identify exactly how TikTok and YouTube are being utilized for influencer marketing campaigns to bring in high creator ROI.
Although there is no way to know the specifics of what makes a perfect campaign, the data doesn’t lie. Through this analysis of comparative campaign types, we have provided insight into how brands are driving successful influencer marketing campaigns on video platforms like YouTube and TikTok revealing a trend of industry-specific strategies, prioritizing brand awareness, and varying strategies according to platform.
