The Best Social Media Platforms for Your Business: Instagram vs. Snapchat

Should your business have an Instagram or a Snapchat account? With both social media platforms on the rise, this has been a pressing question among business owners. Before providing a solid answer, we must evaluate various aspects of each social media platform. For instance, who uses Instagram versus who uses Snapchat? What are the engagement rates for each platform? And how can you market your business on each platform? The answers to these questions may vary depending on who your audience is. Let’s evaluate some general statistics from each platform that can be applied to your business.

Users:

Instagram is more popular among women. If you own a business that appeals to women more so than men, Instagram may be your best bet! Snapchat, on the other hand, has younger users. In fact, 78% of Snapchat users are under the age of 25, so if your brand is geared toward the younger generations, Snapchat is the social media platform for you. Instagram has many features to help your business or brand appeal to users. For instance, you can post pictures, stories, and even pay for advertisements! Snapchat, on the other hand, has stories that are raw and unfiltered, which may make or break your products.

Engagement level:

Instagram received a 28% higher engagement rate from Instagram stories than Snapchat received from Snapchat stories. In fact, the average among viewers fell by nearly 40% after Instagram stories were first released.

Marketing your business:

Instagram offers an ad manager, that allows you to target your audience, purchase feed ads and story ads, and boost posts all at an additional cost. Nonetheless, ads on Instagram are cheaper than those on Snapchat. Although Snapchat is more expensive, it does include a neat feature that promotes your brand. You can actually customize a filter for your business. Users can then use your logo every time they step in your store!

After evaluating various aspects of each social media platform from a business standpoint, Instagram seems as if it is a better platform for your business. Many businesses found Instagram to deliver more quality results in comparison to Snapchat. Furthermore, there are over 400 million users on Instagram, as opposed to 173 million users on Snapchat. Given the audience, level of engagements, and advertising tools, Instagram is destined to be a hot spot for advertising your business!

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