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With Mother’s Day behind us, it’s officially time to look around the corner to the next big event: Father’s Day. This day is a moment for brands to connect with the public by leaning into fatherly relationships. Over the past few years, Father’s Day marketing has shifted from the typical t-shirt and mug approach to something more personal. Brands have come up with more creative ways to reach their audience and promote their content. Let’s look at marketing examples that captured Father’s Day and see how to adapt these strategies to your campaigns.
Check out the top Marketing Trends for 2021 to see how it has shifted within the past few years.
What Makes an Ad Perfect?
To perfect your Father’s Day marketing campaign, it’s important to look at what makes a memorable ad in the first place. One of the most important aspects of a successful campaign is knowing who your target audience is. Take the time to look at who your loyal community of people is and how you can bridge the gap between those you don’t have on board. Within your campaign, it is important to know the demographic you are targeting, as your strategies utilized will be different. The more specific you can be, the better the connection with your audience will be.
Learn more about Niche Influencer Communities and how your brand can connect to them.
Along with your research, a captivating headline or tagline can make all the difference in your campaign. These phrases have to do a lot of work in catching your audience’s attention, while still being compact and readable. It’s important to think about what you want these phrases to do. How do they help bring across what your brand does? How do these phrases work with any visual representation already being used within your brand? Think about how you can create a complete narrative between words and images used within your marketing.
On top of knowing your audience and having a catchy headline, it’s important to think about what problem your brand is solving for its audience. Why should people want to subscribe to your content or brand? How does your brand impact people’s day-to-day life and make it better? These questions can help you recognize what your brand is trying to sell, and how you can use that as an angle in your marketing.
Father’s Day Marketing Strategies
After hearing about the various elements that create a perfect campaign, it’s important to add the context of what you are trying to highlight. With Father’s Day, there is already an existing and important relationship in the mix when you are thinking about strategies. Let’s take a look at strategies and examples your brand can utilize in your own Father’s Day marketing campaign.
Tap Into Emotion with Storytelling
Within your Father’s Day marketing, the best thing you can do is connect to your audience’s already-established emotions. Father’s Day is about the relationship between fathers and their children. Your product or content can show how it impacts that bond and directly connects people with your brand. Use your platform to share messages from real people who work together to tell a story that can be that connection to your audience.
Playing off the importance of fathers having time off work to be a father, Dove created the campaign Dove Men+Care using the hashtag #DearFutureDads. This campaign is built on the importance of fighting for paternity leave for fathers. Showing stories from real dads about how important it is to bond with your child in the first weeks and months after they are born. This campaign pulls on the emotional heartstrings of fatherhood, while also tying the brand to a cause for social change. This campaign shows how much a brand can play on the idea of storytelling by talking about feelings and experiences that many people go through in their daily lives. Showing audiences that this brand can connect with everyday people.
Social Media Engagement
Building off of the hashtag strategy above, social media can be a great way to get your audience involved in your marketing. Using hashtags can help with the visibility of your campaign while having the ability to reach beyond your follower list. Increasing your engagement on social media pages. On top of visibility, hashtags can also build community among your followers. Allowing your followers to get involved with your campaign and share their own stories and experiences.
