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Comedy and sports group Dude Perfect has long reigned as one of YouTube’s most popular channels. The rowdy five-person crew of former college roommates has broken world records, won streaming awards, and tested the limits of every game, sport, or stunt imaginable. With over 61 million YouTube followers to date, Dude Perfect’s popularity has only grown over their long career. To find out just how much, check out our breakdown of the multimillion-dollar Dude Perfect net worth.
Who is Dude Perfect?
Dude Perfect is the channel name of five former college roommates from Texas A&M University who filmed a viral video in 2009 of several crazy basketball trick shots. After the video gained traction online, the roommates recognized an audience for sports and comedy content on YouTube. The channel Dude Perfect was born, and they’ve been pulling outrageous sports stunts ever since.
In the sixteen years since their first video, the dudes of Dude Perfect have, in fact, perfected the sports comedy video. No sport—basketball, golf, soccer, baseball, or even e-sports like Fortnite—is safe from their zany brand of sports shenanigans. They have smashed the world records for the longest basketball trick shot and partnered with prestigious sports franchises like the Dallas Mavericks and Manchester City to bring their stunts to new heights. These days, the Dude Perfect YouTube channel has over 500 videos and has amassed over 19.8 billion views, putting it in the top 100 biggest YouTube channels in the world. Other popular content from Dude Perfect includes “battles” with other content creators and sports stars, as well as live events and other fan engagement opportunities.
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Dude Perfect Members
Dude Perfect has had the same five-member cast since its beginning in 2009. These members are:
- Tyler “The Beard” Toney
- Cory and Coby Cotton, known as “The Twins.”
- Garrett “Purple Hoser” Hilbert
- Cody “Tall Guy” Jones
Dude Perfect also uses its Panda mascot for many of its videos, challenges, and live events.
Dude Perfect Net Worth
Over their 16-year career, Dude Perfect has built a veritable empire of sports-stunt comedy on the internet. They’ve expanded their influence and captured audiences across a wide variety of platforms and formats. Given their tremendous success on YouTube and other surrounding business ventures, the Dude Perfect net worth is estimated to be above $50 million. Let’s break down how the Dude Perfect net worth was made.
YouTube and Social Media
@dudeperfect IMPOSSIBLE FOOTBALL THROW 🏈 #tombrady #trickshot #fyp #dudeperfect ♬ original sound – Dude Perfect
The Dude Perfect brand started and continues to live on YouTube. With 61 million subscribers on their main channel and more than 1 million across their secondary channels, they have a massive audience of engaged fans worldwide. Their weekly videos can pull in many millions of views, making YouTube ad revenue and sponsorship among the highest contributors to the Dude Perfect net worth.
Dude Perfect can also be found on other social media platforms. The Dude Perfect Instagram has over 12 million followers, while their TikTok is even bigger, with almost 19 million followers and 345 million total likes. The Dude Perfect brand is popular enough to attract A-list guests across sports and entertainment, and celebrity guests frequent their social channels. Instagram and TikTok monetization are two other contributors to Dude Perfect’s overall business value.
Touring and Merchandise
View this profile on Instagram
The Dude Perfect experience doesn’t end on social media. Since 2019, the members of Dude Perfect have taken their antics directly to their audiences on live tours. The upcoming 2026 live tour, called “Squad Games,” visits more than 20 arenas across the United States. Tickets range from a lower-cost general ticket to an ultimate VIP package that includes exclusive seat access, a post-show Q&A with the cast, and an autographed football. The live tour, which also contributes to merchandise sales, is a big money-maker for the Dude Perfect net worth.
TV and Documentary
With such a dedicated and global group of fans, it only makes sense that Dude Perfect would want to expand its content beyond social media. In 2016, Dude Perfect launched The Dude Perfect Show, which ran first on CMT and then Nickelodeon for three total seasons. The dudes’ efforts on the show broke six world records, including the most eggs cracked with the toes in one minute, and the show was generally well-received.
In 2020, Dude Perfect released a tour documentary titled Backstage Pass, which is available on YouTube.
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Mobile Apps
The Dude Perfect brand prioritizes fan engagement. One way fans can feel involved is through the Dude Perfect app, which streams all their videos for free and offers exclusive content. Dude Perfect has also produced several mobile games, the most popular being Dude Perfect 2.
Endorsements and Partnership Deals
The dudes of Dude Perfect maintain many endorsement deals and partnerships with some of the biggest brands in the world. Past successes include large campaigns with Bass Pro Shop and EA Sports’ Apex Legends, as well as a Super Bowl LVI sweepstake event with SoFi. Their current partners include Nike, ESPN, Walmart, and BodyArmor. You can see their complete partnership list on their website.
The Dude Perfect Theme Park
In 2022, the Dude Perfect channel announced plans to build a $100 million theme park for their fans called “Dude Perfect World.” Located in Grapevine, TX, the theme park is scheduled to open in 2026. While the theme park represented a considerable investment from Dude Perfect, Dude Perfect World will become another significant revenue driver for the brand once it opens.
Deal with Highmount Capital and New Headquarters
The Dude Perfect brand and popularity are at an all-time peak, with many business ventures and revenue streams to manage. In 2024, Dude Perfect shifted its brand toward a more traditional business model. Together with their CEO, Andrew Yaffe, Dude Perfect sold a portion of their business to Highmount Capital, a private investment firm with expertise in media and technology. Part of that expansion included the resources to build a new $5 million headquarters for the channel, called “DPHQ3.” The headquarters features sports spaces where they can film their videos, including a putting course and a pickleball court, as well as a production studio to ensure their videos remain of the highest quality for their fans.
Final Thoughts
Dude Perfect is more than just a comedy sports channel. Over the years, it has grown into a stable and valuable media conglomerate, reaching millions of global fans and leveraging monetization strategies to build an actual business out of content creation. In the past 12 years, Dude Perfect has grown from a friendly challenge among college friends to a multimillion-dollar enterprise. With even bigger changes, ideas, and expansions on the way, the Dude Perfect net worth is sure to keep growing.
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