Weekly Creator Economy Trends: 10/7

In this week’s Creator Economy trend report, there is a clear wave on the internet based on advertisements and the structuring of video-based content. The style and algorithm of TikTok are here to stay, and we constantly see other brands and apps integrate TikTok’s swipe-up video feeds onto their own platforms. Additionally, advertisements are incorporated in a similar blunt, in-feed manner.

Instagram’s New Advertising Options

1. 1. New additions to the Explore page 
   2. Additional ads on the profile feed
   3. ‘Multi-Advertiser Ads’

In order to “maximize revenue intake”, Instagram is testing out a new advertising strategy for its platform. From the explore page to users’ personal profile feed, Instagram users are being exposed to ads tailored to their interests. This demonstrates Instagram’s growing collaboration with its creators and advertisers.

YouTube’s Attempt to Dethrone TikTok and Reclaim Its Creators

1. 1. Adam Waheed
   2. Vivian Tu (YourRichBFF)
   3. Terrell and Jarius Joseph

With the rise of TikTok and now the competition from YouTube Shorts, creators are beginning to reframe their approach on various platforms, specifically YouTube. In short, YouTube is an integral producer of longer-form content, with audiences who are accustomed to long videos. However, creators who have found a second wave through TikTok and YouTube Shorts approach the platform at a crossroads; they can either stick to Shorts or take on long-form creation.

Twitter is TikTok-ing 

1. 1. Twitter adds video feature that contains a swipe option, similar to that of TikTok and YouTube Shorts.

The TikTokification of the internet has now bled into Twitter. Creators, companies, and brands need to be increasingly aware of the content they put out to be compatible with the new style of this video structure. In other words, videos will now be short and accessible in portrait orientation.