Influencer Spotlight

Jake Paul Net Worth (Updated 2022)

By Editorial Staff

Jake Paul is a household name in the world of social media. At only 22 years old, he was one of the highest-paid YouTubers in the world! Now at 25, he has become even more successful, accumulating wealth, increasing his social media following, and even becoming an impressive professional boxer with a growing resume. Hailing from Cleveland Ohio, Jake and his brother Logan Paul have risen to be some of the most famous influencers. In the 2010’s, Paul went from posting vines to operating his own social media incubator and management company. Being in the spotlight has brought Jake fame and money but also criticism and hatred. We will break down what Jake Paul net worth is to date and how he climbed his way to the top over the years. 

Social Media Following:

Social Media PlatformHandleFollower Count
Instagram@jakepaul18.9M
YouTube@jakepaul20.4M
Twitter@jakepaul4.2M
TikTok@jakepaul15.9M 

Who Is Jake Paul

Growing up in Cleveland Ohio, Jake was an average kid who loved to prank his brother and parents. In 2013, the popular application Vine was released and Jake started posting short funny video clips to his account. Vine is where many other influencers got their start such as Cameron Dallas, Logan Paul, and Shawn Mendez just to name a few. When the application shut down in 2018, Jake had over 5.3 million followers and had become a teen heartthrob. Jake had told his parents that he was going to drop out of high school his senior year to “pursue fame” by moving out to Los Angeles with his brother Logan.

With the success he had through Vine, Jake was able to land an acting role on Disney Channel’s series Bizaardvark, which grew his fame to another level. After starring on the show for 18 months, Jake was fired from the show, which was played off as a mutual separation. Jake then started to work on building his YouTube presence and influencer career. 

https://www.instagram.com/p/BQQY4wmBAC7/

Ex-Girlfriends

As a famous influencer, Jake always had girlfriends who were rising influencers or already popular social media stars. His relationships were very public, and often the breakups were triggered by drama and scandal. His first serious public relationship was with a fellow YouTuber Alissa Violet. The couple was together for a year before having a very dramatic public breakup over social media. Alissa, who was a part of Jake’s Team 10,  claimed that she and Jake were never officially dating but that they were only together for fame. Jake had announced via social media that Alissa had cheated on him, causing fans to attack her.

Later, Alissa revealed that Jake had dumped all of her belongings outside of the Team 10 House, forcing her to move out, and had also emotionally abused her. After a few years of hard feelings and fans taking sides, Jake and Alissa both entered into new relationships and the heat settled down. Recently, Jake filmed a YouTube video with Alissa’s now ex-boyfriend FaZe Banks making fun of the rivalry between the two. 

 

Shortly after breaking up with Alissa, it was rumored that Jake and one of his Team 10 members Tessa Brooks began to date. Tessa had met Jake while working on a movie, and Jake brought her on to Team 10. In January 2018, Tessa posted a video on her YouTube channel titled “Explaining Why I Left Team 10” where she explained how she grew distant from the rest of the group and that she knew it was not the right career path for her. It is unsure if the two were ever officially dating, but once she left Team 10 it was assumed that the two had split up. 

The next serious relationship that Jake was in was with his assistant at the time, Erika Costell. Ther couple went by the name “Jerika” and fans were in love with the duo and the videos they would post together. After a year and a half of “dating” Jake and Erika got fake married in Las Vegas and the pair boosted their view rates and following from this stunt. Jake, later on, claimed that he and Erika were never dating, and it was all a stunt for social media (sound familiar?). Later it was made clear that Jerika was a real couple and the two grew apart and had become toxic for one another. In Shane Dawson’s series on Jake, Erika was by his side, supporting him through the criticism and hard conversations that shed light on why Jake is the way he is.

 

“Jana” has taken over social media this past summer and continues to confuse fans and the public. Jake started dating YouTube star Tana Mongeau in April 2019, shortly after Tana revealed her ex Brad Sousa had cheated on her. At first, Jake and Tana joked about being in love and being in a relationship on their respective YouTube channels, but month after month the couple continued to post content promoting their relationship, and they even got married in Las Vegas. It was very unclear if the couple’s relationship was real or for “clout” as the couple always jokes about. On Tana’s channel, it seemed that even her closest friends were unsure if the two were seriously dating, even after the wedding. The couple streamed their wedding online where fans were able to pay to watch the ceremony, which coupled with the increase in views on both of their videos with ads surely has lifted their income from YouTube. 

Paul most recently dated Julia Rose, an American model and actress. Compared to his previous flings, Paul kept this relationship more off of social media. They went off and on for a while throughout the highs and lows of their relationship. Julia Rose even changed her Instagram username to @juliarosepaul, suggesting that the two were married although there had been nothing but engagement rumors. However, Paul and Rose have officially separated, as evidenced by Paul’s since-deleted tweet.

The Mind of Jake Paul

As many young Influencers grow into their stardom, Jake has had many moments of regret after being harshly criticized by the media. He is known for his house being loud and disruptive and going to extreme lengths to create content. Jake has many fans but also many haters as people believe he is not a good influence and even got the title of a sociopath at one point.

In order to clear his name and let the truth out, Jake collaborated with YouTuber Shane Dawson. The series was called “The Mind of Jake Paul” and was an eight-part series. After stories from his ex’s and distasteful videos on his channel, Shane wanted to address the fact that people labeled Jake as a sociopath. With the help of therapist Kati Morton, Shane was able to uncover problems from Jake’s past with his family that has caused him to act the way he does. The purpose of this was to get the world to have a better understanding of Jake and to have less uninformed assumptions. After this series, all of Shane’s fans now knew about Jake Paul and Team 10, if they didn’t know already. The press covered the series and Jake gained even more popularity.

Top Sources of Income

YouTube

Jake has been posting on YouTube since 2013 and continues to post frequently on his main channel. Jake also started posting on the Team 10 channel, but has not been posting for the past 2 years. Jake’s main channel has just about 20 million subscribers and over 70 billion views thus far and continues to grow daily. Based on his average number of views a day, Jake should be making around $7,500 daily, adding up to $2.7 million a year off of YouTube ads. 

Boxing related content currently dominates Paul’s YouTube channel. Jake releases exclusive clips from press conferences, weigh-ins, and his training for each of his fights on his YouTube channel as a series in partnership with Showtime Boxing. Although he releases non-boxing content much less, Jake still posts the occasional video. Most recently he posted a diss track targeting Dana White, President of the UFC who’s butted heads with Jake before.

 

Team 10

In 2017, Jake founded a creative agency for influencer marketing called Team 10. He received $1 million in funding from investors which grew into a money-making talent label, which has been inactive since 2019 and has deleted all posts from their Instagram. Although members of Team 10 often came and went and the turnover rate was very high, many influencers gained their popularity and grew their following by being on Team 10.

Jake served as an advisor to the aspiring influencers, making sure they created fresh content regularly and securing his team brand deals. The group lived in a modern house covered in graffiti that costs $17,000 a month in Beverly Grove in Los Angeles. He made 30% of each Team 10 members’ income, which surely added a significant amount to Jake Paul net worth. 

Team 10 Instagram Feed

Merch

Another big moneymaker for Jake and Team 10 was his merchandise line that he sold on Fanjoy. Jake had been making merchandise for a few years and changed his selection up often. “J. Paulers”, AKA his super fans, bought sweatshirts, T-shirts, jerseys, underwear and more depending on the season via Fanjoy. You can find some of Jake’s signature slogans such as “It’s Everyday Bro” and “Team 10” on the merch.

In many of his old videos, Jake started by talking about his new merch and telling fans where they could buy it. In April 2018 Jake got a merchandise truck made wrapped in red camo. Inside the Team 10 house, there was also a whole store for friends and family to pick up some goodies when they go over. There isn’t much information on how much Jake actually made from his merch, but his brother Logan is estimated to make $10 million annually from his merch, so we can only expect similar numbers from the younger Paul brother. 

Jake Paul Merch

Professional Boxing

Ever since Team 10 fizzled out in around 2019, Jake has been making waves in the professional boxing landscape. He’s built an impressive resume thus far, beating former UFC fighter Ben Askren once and former UFC champion Tyron Woodley twice. As Paul is known for doing, he stirred up much drama, attention, and excitement for his boxing matches, earning him $40 million for his three professional bouts in 2021. Paul is nowhere near done yet, as he has gone on record stating that he wants to fight all-time great boxer Canelo Álvarez and challenged UFC icon Connor McGregor. 

Showtime Boxing Deal and Most Valuable Promotions

Jake signed a multi-fight deal with Showtime Boxing following his previous deal with Triller Fight Club. While the exact terms of the contract are unclear, it is certainly a lucrative deal for Paul. 

Paul has also leveraged his social media influence to launch his own company: most valuable promotions. His company aims to promote himself and other famous fighters. Paul has signed famous female boxer Amanda Serrano among others.

Crypto

Paul has also been active in the crypto space. He’s helped promote multiple projects such as Sacred Devils, MILF, and STICKDIX . These projects were done in typical controversial fashion as Paul promoted them and walked away as they failed to deliver on promises to investors. Paul has netted an estimated $2.2 million from these rugpull crypto schemes. Jake is currently facing legal action for his part in promoting SafeMoon, another dubious crypto token he helped promote.

Overall Jake Paul Net Worth Recap

So, what is Jake Paul net worth? According to Forbes’ Highest Paid Youtube Stars 2022 list, Paul is ranked #2 with a net worth of $45 million with approximately 90% of his earnings coming from boxing. While Paul’s social media influence still remains great, it seems that he is focusing his efforts on developing and marketing his ever-so interesting boxing career. 

This article was written by Eunna Oh

Looking to learn more about the ins and outs of influencer marketing? Check out the NeoReach site to get a better idea of how YouTubers like Jake Paul can make over $20 million a year. If you are a brand or influencer looking to learn more contact us here!

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