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Dude Perfect is five guys messing around, recording it, and uploading videos to YouTube. When you say it like that it doesn’t sound like anything groundbreaking but add in celebrity guest stars, world records, sports arenas, and epic trick shots and suddenly these five friends from college become one of the most widely known online entertainers of this generation. To find out just how notable these guys are, here’s a breakdown of multimillion-dollar Dude Perfect net worth.
What or Who is Dude Perfect?
Before we can talk about the Dude Perfect net worth, have you heard of them? Dude Perfect is a sports entertainment channel built up by a group of friends in their early 30s that were all former college roommates at Texas A&M University. Based in Frisco, Texas, the Dude Perfect YouTube channel has become one of the most subscribed sports channels, and even holds a spot as one of the top 20 most subscribed channels overall.
Created by Tyler Toney, twins Coby and Cory Cotton, Cody Jones, and Garrett Hilbert, Dude Perfect has been an active entertainment group since they created their YouTube account in March 2009. Since then, the group has gained 51.7 million subscribers and 10.8 billion views on their channel.
Their most popular content, and a reigning factor in the Dude Perfect net worth, consists of videos showing their various impressive trick shots, stereotype videos, bottle flips, ping pong shots, and stunts. They also regularly upload “battle” videos where members of Dude Perfect compete against one another in sports-related games and contests.
With their success, they even filmed live battles called Quarantine Classic during the COVID-19 pandemic to satisfy sports fans in the wake of international sports cancellations and raise money for the Red Cross and Feeding America. Today, they’ve been named as one of YouTube’s top 10 most in-demand brands.
Accomplishments
After the first video they ever posted on YouTube gained 200,000 views in the first week of being posted, Dude Perfect continued to gain more attention. After pledging to sponsor a child from Compassion International for every 100,000 views they received on their Sky Ranch video (which now has 20 million views), Dude Perfect was picked up to do a segment with ESPN’s E:60 and continued to appear on several ESPN’s shows.
Since then, the group has found more success in the entertainment industry, earning more professional endorsements and appearance requests on a consistent basis. This step has immensely increased the Dude Perfect net worth.
They’ve worked with Rob Dyrdek on his show Fantasy Factory, NFL quarterback Aaron Rodgers, NBA player Chris Paul, actor Paul Rudd, musician Tim McGraw, Heisman Trophy winner Johnny Manziel, NASCAR driver Dale Earnhardt Jr., NFL player Odell Beckham Jr., quarterback Drew Brees, tennis player Serena Williams, country artist Luke Bryan, and have even traveled all the way to the U.K. to film videos with football players of Manchester City, Arsenal, and Chelsea.
Their success doesn’t stop at their YouTube videos. The Dude Perfect net worth comes from the full brand they’ve built.
Dude Perfect has set multiple world records, including the following:
- 2009: World Record for Longest Basketball Shot
- 2010: Extended their 2009 record
- 2018: Broke record for longest barefoot Lego walk and longest “pea blow”
- 2018: Broke record for the farthest distance traveled rolling across exercise balls
They have also been featured on multiple of YouTube’s “Top” lists, such as:
- “Water Bottle Flip Edition” named #6 on YouTube’s Top 10 Trending Videos of 2016
- “Ping Pong Trick Shots 3” named #3 on YouTube’s Top Trending Videos of 2017
- “Real Life Trick Shots 2” named #2 on YouTube’s Top Trending Videos of 2018
Revenue Streams
With a diversity of revenue streams, the Dude Perfect net worth breakdown looks at each of these individually to understand these influencers’ full potential.
YouTube
With almost every one of their videos reaching 10 million views or higher, Dude Perfect has proven their success on YouTube. From having 20 million subscribers in 2017 to growing their audience to 51.7 million subscribers in 2020, it’s clear that Dude Perfect has grown in success and popularity as their channel continues to grow along with their partnerships and business ventures.
On average, they post 1 video per week that gains more than 7.5 million views within the first week it was posted. In a day, their channel can gain an average of 8 million views. On Social Blade, their estimated yearly earnings on YouTube are expected to reach up to $12 million.
In 2020, Dude Perfect partnered with YouTube Originals to release a documentary, Backstage Pass, which explored the creation and behind-the-scenes moments of their live tour: “Pound It, Noggin’”. This documentary came after their documentary made late last year, titled Untold Stories, which dealt with the backstories of their 10 most notable trick shots. Backstage Pass premiered on May 11, 2020, on Dude Perfect’s channel and has drawn in 11.4 million views, 441,000 likes, and 38,000 comments.
After the documentary was posted, Dude Perfect consistently gained hundreds of thousands of subscribers and increased video views in the millions. According to Social Blade, their weekly average earnings grew up to $232,000 after the documentary was released.
Mobile Games
In 2011, Dude Perfect launched a free mobile game for iOS and Android called Dude Perfect. Later, they released other games, such as Dude Perfect 2, Endless Ducker, and That’s Lit. Currently, Dude Perfect has a 4.1 rating on the Google Play Store, and Dude Perfect 2 has a 4.8 rating on the Apple Store and a 4.6 rating on Google Play.
Both games are based on their YouTube channel and have players engage in epic trick shot challenges at various levels. It’s also important to note that Dude Perfect 2 is their most popular app, racking in more than 10 million installations on Google Play.
In 2016, their app, Endless Ducker, rose to the top of the iTunes store, becoming the #1 top paid app with more than 1 million installations. The game is an endless runner game hilariously based on Dude Perfect member Cody Jones who must always duck to avoid obstacles due to his height. Their app, That’s Lit also brings in an above-average rating of 3.8 on Google Play.
Overall, Dude Perfect’s mobile game downloads have reached up to 42.4 million according to their website.
TV Show
By late 2015, Dude Perfect signed a contract with CMT to air their show, Dude Perfect Show. This resulted in the members moving into a Frisco warehouse that was built exclusively for filming their cable show and their online content.
According to Texas Monthly, the first episode of the show, which aired in April 2016, was one of CMT’s highest-rated original premieres, drawing in close to two million viewers. Its second season then moved to Nickelodeon, which allowed Dude Perfect to reach a younger demographic, playing more into their identity as a family-friendly channel.
Endorsement Deals
In the past, Dude Perfect has had major endorsement deals with companies such as GMC, Nerf, Marvel, Bass Pro Shops, Fiat, Kraft, Allstate, Hyundai, EA Sports, Toyota, Walmart, BMW, Southwest Airlines, Nike, Gillette, Pizza Hut, AT&T, Adidas, MTV, Dick’s Sporting Goods, Paramount, Pringles, and more that can be found on their client list.
They have also partnered with notable sports teams and athletic organizations such as the Dallas Stars, Dallas Cowboys, Houston Texans, Seattle Seahawks, NCAA, and the U.S. Olympic Team. Specifically, the group has filmed commercials, sponsored videos, and collaborated on products for these various brands. All of these deals are estimated to bring in millions of dollars in revenue for the group.
Tour
After their live tour in 2019 that drew in huge crowds, Dude Perfect has decided to tour again. In 2021, the 5 members will be embarking on the Dude Perfect 2021 Tour, performing in multiple arenas. According to their schedule, they’ll perform 25 shows and travel to 20 different cities and locations across the U.S. and Canada.
They’re featuring VIP packages that offer post-show fan press conferences and meet and greets, pre-show meet-and-greets, as well as premium seat/early entry packages. With tickets priced up to $500, the revenue from this tour is expected to be high, as seats have been in high demand and close to selling out.
Merchandise
On their store, Dude Perfect currently sells t-shirts, hats, hoodies, socks, backpacks, joggers, and basketballs that all feature their name and logo. Their prices range anywhere from $16 to $75, and they also feature Gift Cards up to $200 on their site. According to Celebs Fortune, it is estimated that they can make up to $500,000 from merch sales per year.
Book Sales/Speaking Events
In 2011, Cory Cotton authored Go Big: Make Your Shot Count in the Connected World, in which he discusses how Dude Perfect came together and all of the secrets that Dude Perfect has learned along the way as they build an online empire in a social media-influenced world.
In the book, Cotton shares how the “dudes” went from shooting trick shots in their backyard to starring in GMC truck commercials in a short period of time. By unveiling his five practical principles for taking your dreams and passions to the next level, Cotton tells his readers how they can reach millions in a “connected world” by optimizing their skills.
Besides his book, Cotton also has become a speaker, appearing on several different television shows like CBS’ The Early Show, and speaking at the Catalyst Conference, one of the world’s largest leadership events.
Net Worth
In 2019, Dude Perfect became the #2 highest-paid YouTube Stars, making $20 million, which was a $6 million increase from their earnings in 2017. According to Celebrity Net Worth, their net worth is estimated to be $30 million.
Check out their social media channels below:
Platform Handle Followers/Subscribers
YouTube Dude Perfect 51.7M
Instagram @dudeperfect 10.8M
Instagram @dudeperfectgaming 61.8K
Instagram @dudeperfectmerch 117K
Tyler’s Instagram @tylerntoney 1.6M
Coby’s Instagram @cobycotton 1.1M
Cory’s Instagram @corycotton 1.2M
Cody’s Instagram @cody_jones_ 1.3M
Garrett’s Instagram @garretthilbert 1M
Twitter @DudePerfect 423.4K
Facebook Dude Perfect 18.6M
TikTok @dudeperfect 9.1M
