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Cole LaBrant Net Worth Breakdown: Famous Family and Father

By Editorial Staff

Cole Labrant is a 24-year-old father of 3 on Youtube, he and his family typically post lifestyle and prank videos. With an astounding 12.6 million subscribers, it’s safe to say they are anything but ordinary. Cole started out on Vine back in 2013 making dance videos with a couple of his friends, and it BLEW UP! Next thing he knew, he was on Amazing Race with his mom and came in second to winning the $1 million prize. Sometime shortly after he met Savannah, they got married and have made a beautiful family. To find out how far he’s come, here’s a breakdown of multi-million dollar Cole Labrant net worth.


Cole Labrant started out on vine with two of his friends in 2013 and they amassed an impressive following. They called themselves Dem White Boyz and at the height of their fame, they had over 3 million followers. Even though they were a great success, Cole was not happy. He ended up rebranding and more than doubling his following to 6.4 million followers. In 2016 Cole and his mother went on The Amazing Race and got second place! They were so close to winning $1 million, but once you hear Cole Labrant’s net worth you’ll see he is clearly fine without it LOL.

In July of 2017, Cole Labrant married Savannah and they became a family. In December of 2018 they gave birth to a beautiful baby girl named Posie, and in July of 2020, they gave birth to a little boy named Zealand. Their family has captured the heart of millions and continues to grow. Cole Labrant’s brand has transformed from being a fun dancing group to a Christian family channel.

Revenue Streams


A huge portion of the Cole LaBrant net worth comes from the LaBrant’s family youtube channel. The LaBrant Fam generates approximately $5.5 million in ad revenue per year. YouTubers typically make $2-$7 per every 1000 monetized views. Typically Cole will make the title of their videos some sort of click-bait, which is normally frowned upon, but in his case, the videos tend to deliver what the title promises. This click-bait makes their videos get more views, which makes them more money. With their current accumulated views being over 3 billion, you can imagine just how much this has contributed to the total Cole LaBrant net worth.

Being one of the top Cristian Family YouTube channels out there, they get a lot of exposure to brands who want to sponsor their videos. Sponsorships bring in huge revenue for YouTubers as well, so it’s amazing that they have made it to be a top influencer.

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Tik Tok

Cole and Savannah have a huge following on TikTok, each with over 16 million followers. Companies typically pay $200 to $20,000 per branded video promoted by influencers on TikTok. Seeing as they have over 16 million followers each, you can only imagine how much they make from TikTok. TikTok is no doubt a huge contribution to his total net worth and a notable feature in the Cole LaBrant net worth breakdown.


she melts my heart🥺

♬ original sound – Cole LaBrant

Book Sales

In 2018 Cole and his wife Savannah published a book called Our Surprising Love Story and have sold hundreds of thousands of copies. Retailing for around $13, you can imagine how this has impacted our calculated Cole Labrant net worth.


In addition to his impressive social media career, he also has a few real estate properties.

Net Worth

As of September 2020, Cole Labrant has an estimated net worth of over $9.8 million. This number will continue to grow as well as his following.

YouTubeThe LaBrant Family12.6 million
Instagram@cole.labrant5.2 million
TikTok@thesupercole16.9 million

This article was written by Olivia Larson

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