The Evolution of Influencer Marketing over the Past Decade
It’s 2020, a new decade, and so it’s natural to reflect on how much has changed in the past 10 years. It’s no surprise to read that social media has been one of the main engines driving that ...
The Best of TikTok Ads
TikTok is the booming young social media platform bringing new stars to fame. In light of this fact, it only makes sense that brands are taking advantage of this unsaturated platform to extend their ...
6 Types of Influencer Marketing Campaigns
Any user of social media has definitely seen a sponsored post before. Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored ...
Exploring Audience Trends and Cultural Norms on TikTok
On November 16 of this year, a poorly mounted tire on 16-year old Katie Cornetti’s car came loose as she was driving. She lost control of the vehicle, which flipped over and left Cornetti and her ...
The Rise of Ad Memes
How Ad Memes Are Becoming Company Strategy In the past decade, the way advertisers connect with their audiences has completely shifted. Magazine readership in the past year is down 13% and newspaper ...
Influencer Marketing Predictions for 2020
Everyone is running the numbers and it’s no secret that influencer marketing predictions for 2020 exceed $10 billion. Growing $2 billion this past year alone, influencer marketing is a force to be ...
A Lookback at Influencer Marketing in 2019
Look back at it. You’ll want to see this. It’s hard to believe that in 2018 brands were still skeptical of the rapidly growing influencer marketing sector, despite the astonishing ROI. As we ...
Crash Course: Influencer Marketing Platforms
At this point, everyone knows what an influencer is, but what is an influencer marketing platform? Much like social media, influencer marketing platforms are online tools that connect brands and ...
10 Best Examples of Influencer Marketing in 2019
With the growth of social media platforms, influencers are growing in popularity along with them. In the age of digital media, the influencer marketing industry has seen heightened growth and is ...
New FTC Guidelines Released for Influencers
As influencers and advertisers, both must follow guidelines by the Federal Trade Commission (FTC) in order to protect consumers. When influencers work with brands to recommend or endorse their ...
James Charles Net Worth: From Makeup to Millions
It is shocking how much money now lies in the YouTube industry. YouTube is estimated to be worth up to $160 billion! It’s no wonder that becoming an influencer has become a career goal for many ...
WeWoreWhat Creator Launches First Project Management Tool for Influencers
After years of growing her platform to 2.2 million Instagram followers for her WeWoreWhat account, the 27-year-old blogger and fashion influencer Danielle Bernstein found herself unable to find a ...
Top 10 Influencer Marketing Stats
Is influencer marketing really living up to the hype? First, check out these ten frequently asked questions about influencer marketing if you’re just getting started. With this ...
The Death of the Death of Influencer Marketing
If you think about the biggest commercial innovations over the past century or so you start to see a common thread. Whether they’re products or services or something else entirely, these ideas ...
The Rise of the VSCO Girl
Ah, VSCO. Every trendy girl’s go-to editing app. VSCO has taken the Instagram game by storm, inundating your feeds with countless edits. Whether you’re a C1 or A6 lover, we all have at least ...
Top 10 KPI’s For Your Influencer Marketing Campaign
Top 10 Frequently Asked Questions about Influencer Marketing
Influencer Marketing Benchmark Report 2019
As technological dependence increases and society become more social media focused, it is important to ask the question of whether influencer marketing is growing or declining. Why should we focus on ...
Why Nano Influencers are a Huge Deal
If you’re tired of big social media influencers getting paid for ads, you’re in luck… sort of. Many companies are beginning to target smaller accounts, called nano influencers, to get their ads ...
How To Become A Social Media Influencer
By Ryan Eaton The rise of social media came suddenly and continues to evolve. Since its emergence, many participants have struggled to find the sole purpose; however, social media influencers have ...
How Much Are Social Media Influencers Paid?
By Ryan Eaton Ever since the emergence of social media, a new trend has come along with it: influencers. In an online world, that hasn’t entirely taken shape yet, these internet celebrities have ...
How Paid Ads & Influencer Marketing Go Together Like PB&J
The secret sauce to amplifying your message and increasing reach within the current social media landscape is tapping into relevant influencers to create branded content and pushing ad budget behind ...
How Chiara Ferragni earned more media value than Meghan Marckle
By Kyleigh Eaton Chiara Ferragni is a top influencer, with over 14.6 million Instagram followers her net worth is well above the average influencer or celebrity. She started her blog, “The Blonde ...
5 Powerful New Instagram Features You Need To Know In 2018 Part II
This is the second installment of the “5 Powerful New Instagram Features You Need To Know In 2018” read the first one here. As you know, Instagram is the go-to app for Gen Z and Millennials ...
Social Media in 2018: 13 Stats That Might Surprise You
If you’re going to look up social media statistics, you’re likely going to drown in a sea of information, interesting and not-so-interesting stats, and stats that might even contradict ...
5 Powerful New Instagram Features You Need To Know About In 2018
This is the first part of the series on new Instagram features. Stay tuned for the next installment. As Instagram recently hit one billion users globally, the platform has introduced a multitude of ...
Why Most Brands Don’t Post to Instagram Stories
In June, Instagram tallied over 1 Billion monthly active users. For comparison, that’s more than 3x as many monthly users as Snapchat and over 15x as many monthly users as Periscope. Combined with ...
The Power of Influencer Marketing
It’s 2018. Say goodbye to the good ole’ newspaper advertisements and infomercials that are almost cheesier than your Uncle’s jokes at Thanksgiving. The ever-so-changing world of marketing has ...
11 Influencer Marketing Statistics You Should Know
INFLUENCER MARKETING — is it a bubble or are we onto something truly groundbreaking? In the last 12 months, the market demand for influencer marketing has exploded. As an early mover in the ...
Top 3 Influencer Marketing Tips for Restaurants
For many in the restaurant business, influencer marketing remains a frontier. Rules can be hard to come by and the strategies everchanging. Add to that a layer of youth dominated lingo, and it’s ...
How To Verify An Influencer
In today’s market of social media marketing, it is CRUCIAL to target the correct influencers while trying to sell a specific product. While some influencers are easy to expose, a good fake ...
Top 3 Ways Small Businesses Approach Social Influencers
– 5 Minute Read – by Guest Contributor Kevin Hsu – The average American spends up to 2 hours a day on social media. It’s no real surprise that large companies are spending ...
Marketing Super Heroes
25 min audio only “Everyone is an expert in something. I know my sister, she’s probably an expert on entertainment television. She watches a lot of Kardashians. But as we’ve seen, ...
VERO and the Future of Influencer Marketing
5 minute read VERO – a new social media app – took over the conversation on the internet because it’s directly challenging its competitors and their net worth – Facebook ...
Influencer Partnerships 101: Examples and Strengths
5 Minute Read Influencer partnerships require a different set of skills from advertisers. Yet they offer a unique set of rewards conventional advertising cannot access. As seen in the video below: a ...
Top 12 Influencer Conferences of 2017
Influencer marketing is certainly not what it used to be just two or three short years ago. The entire industry has exploded from an entirely new category of content commercialization to mainstream ...
Who is an influencer?
Influencer marketing has evolved from being an experimental channel to one of the most powerful strategies in a brand marketer’s arsenal. As the influencer marketing market matures, a number of ...
The Influencer Marketing Landscape
This post was originally published on AdWeek. Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics ...
What Is Influencer Marketing?
Think of influencer marketing as an extension of word-of-mouth According to Google, the search volume for “influencer marketing” has grown by 5000% per month since 2015. What is influencer ...
5 Reasons Why Influencers Replaced Traditional Celebrities
In a 2014 survey among U.S. teens, Variety found that Daniel Radcliffe—lead actor in Harry Potter, the second-highest grossing film series of all time—ranked as the 15th most influential ...
Do You Trust Ads? Or Do You Trust Your Friends?
Jesse Leimgruber – CEO explains how NeoReach is disrupting influencer marketing at Alchemist Demo Day ’14. ...
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