The launch of OhMyGif turned out to be sensational. #OhMyGif serves as a testament to using social media platforms and trends to the campaign’s advantage. Rather than following suit with traditional unboxing, Moose Toys embedded TikTok’s dancing into their campaign and received phenomenal engagement from their audience. One of the greatest successes of this campaign was the overwhelming amount of organic content made and driven by the landing page created by our team. Cross-channel promotion through Instagram served as an added bonus as well. The influencers activated in this campaign also serve as a testament to their ability to set trends their followers will engage in.